We use Google Analytics to understand how visitors use our website, including which pages and resources are most useful. This helps us improve our website and the services we provide. Analytics cookies are only used with your consent.
Service URL: business.safety.google (opens in a new window)
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
Used by Google Analytics 4 to maintain session information and help us understand how visitors use our website.
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
_ga
ID used to identify users
2 years
By UK Evaluation Society