Dr Emma Gibbard is Head of Evaluation at Avon Primary Care Research Collaborative (APCRC). Emma has over 14 years' of experience of working in research, evaluation and service development in the field of health and social care. She has worked in the private, public and academic sectors and has a PhD from the University of Bristol. Emma’s current role is to lead on the strategic development and operational delivery of the Evaluation workstream for the Avon Primary Care Research Collaborative (APCRC). The focus of this work is to support commissioners from Bristol, North Somerset and South Gloucestershire Clinical Commissioning Groups (CCG) to embed appropriate evaluation into commissioning processes. This involves working closely with local strategic partners including University of Bristol, University of the West of England, Bristol Health Partners, CLAHRC West and the West of England Academic Health Science Network (AHSN).